Wednesday, August 18, 2010

All cars are the same

The latest issue of Auto Motor und Sport makes the point again (unwillingly) - all cars are the same. Not overall of course. But whenever I read a comparison test of let's say three to five different cars, the differences are small, very small. It's almost arbitrary and down to the mounted tires or the accessories included. It was very different in the sixties and seventies. Some of the cars of that time were really flawed, you don't see that today. As more and more components (and platforms) are shared between car models and even brands, less and less differentiation on the technical level is possible. The pricing differences have more to do with marketing than with technology, value is relative. We never had so many different car models as today, I think. And we never had so many niches filled. But it's basically just always a variation of the same theme, with very little differentiation.

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