Monday, May 24, 2010
Killing great tradition car brands - the Chrysler Lancia swap
You might have heard it. Fiat/Chrysler plans to leverage the Lancia brand to sell Chrysler cars in Europe. It's not enough that GM failed with this strategy and basically destroyed Saab, trying to sell rebatched Opels. It's so bloody sad to see this great car brand Lancia being misused. Remember the great cars Lancia built? Aurelia, Fulvia, Stratos, 037, Delta Integrale and so on. Now think of a Voyager or a Sebring coming with a Lancia batch. Horrible! It will not work! And it will be barely possible to rescue the Lancia brand once it's totally molested. Knowing that already today the Lancia brand isn't standing anymore for what it was in the 60ies or 70ies, this new strategy will give it the rest. Really sad!