Friday, March 5, 2010

David against Goliath - the Smart versus Ferrari Enzo battle

This is a funny story and shows the dedication of Ferrari to demotivate people leveraging their products for advertising. Apparently an impressive number of lawyers threatened Smart to not use the Ferrari Enzo any more in their tv spots. No problem for Smart, they will use a Mercedes SLS next time, painted in Ferrari red!

1 comment:

John L said...

What a great little ad.