Porsche isn't a sportscar manufacturer anymore. With 13'906 Panameras and 18'932 Cayennes built in the first 9 month of the current financial year, Porsche built more "standard" cars than sportscars (i.e. 13'137 911 and 7'630 Cayman/Boxters). Surprising, isn't it? What does it tell us? Good brands and a well earned reputation help to sell cars, even if produced in large number and adressing totally different needs. In addition it even works out when the cars are not good looking and vastly expensive for what they offer.
Porsche, please focus on building great sportscars!