Saturday, January 2, 2010
Lancia - known for its traditional quality
When you look at the tagline of this 1964 advertisement you probably have to smile. Lancia is certainly not known for its quality reputation. Too many things went wrong, specifically in the 80ies. Rust, bad reliability and all kinds of funny things that could happen with a Lancia killed this quality reputation, especially in the UK where the picture it taken. Too bad actually, Lancia was a synonym for advanced engineering in the 50ies and 60ies and we all remember the Lancia Stratos for winning the rallye world championship, the Lancia Fulvia and the 037 Rallye.