Saturday, January 2, 2010

Lancia - known for its traditional quality

When you look at the tagline of this 1964 advertisement you probably have to smile. Lancia is certainly not known for its quality reputation. Too many things went wrong, specifically in the 80ies. Rust, bad reliability and all kinds of funny things that could happen with a Lancia killed this quality reputation, especially in the UK where the picture it taken. Too bad actually, Lancia was a synonym for advanced engineering in the 50ies and 60ies and we all remember the Lancia Stratos for winning the rallye world championship, the Lancia Fulvia and the 037 Rallye.

3 comments:

Philip Djaferis said...

Have you ever owned a modern Lancia? I have been driving them since 1984 (and my father since 1968)...there have been no rust issues other than the overblown and 'refried' UK stories from the late 79s. Otherwise, the current cars, in which I will include my bought from new, Lancia Lybra (2000), are as good if not better than anyone else produces on the plant. Reliability is tops, no electrical issues and definitely no rust. As you rightly state, Lancia were very well engineered cars and were very innovative...until Fiat took over in 1969 when things got watered down a little...and unfortunately mismanaged as a brand by them...

John L said...

Don't forget the Lambda.

Bruno von Rotz said...

To be fair the last Lancia I have driven was the Thema with the Turbo engine. Not a bad car, but clearly already after the peak. I can imagine that the modern Lancias are good cars, but I miss the engineering differentiation that made some of the old cars so unique.