Friday, January 1, 2010
Starting the new year with old impressions - Semperit advertisement from 1964
A new year, a new decade! Wet and cold weather conditions. So that's a good moment to clean up the house and the things collected over the last decade. That's when you come across such things as the advertisement pictured here. It's for Semperit, a tyre manufacturer. A happy couple driving in a "virtual" car. In 1964 (or before). With a white plastic steering wheel. Wonderful! And it talks about handling, comfort and safety. You don't see ads like this anymore.