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Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
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Now, this is a car blog, so what on earth do I talk about iPods and 60ies radios?
Well, the question that I am thinking about is, how would an Apple or Braun design applied to cars look like. Do cars really have to look like we have them today? Do car interiors have be so cluttered and complicated? Maybe an "Apple" car wouldn't have pedals to control and a wheel to steer. And maybe this would be better. But different to a radio a car is a dangerous device when used wrongly, therefore continuity in design is needed. The objective is always that people new to a given car can still operate it in a safe way. But even taking this into account there would probably be lots of things that can be improved in today's cars and I would really like to see a car where Rams 10 principles have been applied!
2 comments:
I'd argue Audi is the Apple of the car industry.
Exterior: simple and timeless (old 1998 V8, the A8 predecessor, still looks fresh today. Or take the Audi 90, 1987...)
Interior: the first to get the MMI/iDrive thing right...
Innovation: TT, R8
I agree it's probably coming closest. But it's certainly not as revolutionary and different than a Braun radio or an iPod. But as said, maybe that's not as easy with cars than with electronics devices. By the way from an exterior design Aston Martin with the DB9 (and partially Vantage) also would be a contender.
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